oddtag's posterous

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      28 Sep 2010

      We, the social consumers. VideoEgg buys Six Apart: Say Media

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      VideoEgg buys Six Apart and changes name to Say Media.

      txt: saymedia.com/about

      A modern media company is rooted in the fact that we rely on our friends and influencers to point us to media that’s worth our time. Only the richest experiences win. A modern media company connects paid and earned media via an integrated brand-marketing platform that yields meaningful and measurable returns. It’s the only accountable way to engage social consumers at scale. A modern media company syndicates absorbing content across digital and mobile environments, lighting the way for brands and creators. The result is attention, and the reach is 330 million people a month. SAY Media is a modern media company.

       

      video: SAY Media Explained on vimeo.com

       

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      13 Feb 2010

      We become our media

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      txt: Why Brands are Becoming Media - mashable.com
      There’s a saying in theater: A big part of acting is reacting. This is especially true when we consider how many individuals, brands, and organizations engage on the web today. Instead of seeking inspiration and direction from those around us however, we simply react to activity, which may or may not benefit us in the long run. The democratization of publishing and the equalization of influence allows us to create and connect with a wider reach. Everything starts with a mission, and is fortified by the content we create. Among the most valuable resources we procure through dedicated publishing is good will, social capital, and influence. It comes at a price however: The cost of production, distribution, and support. In the end, you get out what you put in. The investment represents time, money, creativity, and passion. Thus, we not only become our media — through production and engagement, we can become influential.
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      24 Dec 2009

      Who finds 1000 True Fans finds a treasure

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      via: The Technium: 1,000 True Fans.
      The long tail is famously good news for two classes of people; a few lucky aggregators, such as Amazon and Netflix, and 6 billion consumers. Of those two, I think consumers earn the greater reward from the wealth hidden in infinite niches. But the long tail is a decidedly mixed blessing for creators. Individual artists, producers, inventors and makers are overlooked in the equation. The long tail does not raise the sales of creators much, but it does add massive competition and endless downward pressure on prices. Unless artists become a large aggregator of other artist's works, the long tail offers no path out of the quiet doldrums of minuscule sales. Other than aim for a blockbuster hit, what can an artist do to escape the long tail? One solution is to find 1,000 True Fans. While some artists have discovered this path without calling it that, I think it is worth trying to formalize. The gist of 1,000 True Fans can be stated simply: A creator, such as an artist, musician, photographer, craftsperson, performer, animator, designer, videomaker, or author - in other words, anyone producing works of art - needs to acquire only 1,000 True Fans to make a living.
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