oddtag's posterous

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      1 Feb 2009

      About Giving It Away

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      txt The Economics of Giving It Away - the wall street journal
      What about those companies trying to build a business on the Web? In the old days (that would be until September of last year) the model was pretty simple. 1. Have a great idea. 2. Raise money to bring it to market, ideally free to reach the largest possible market. 3. If it proves popular, raise more money to scale it up. 4. Repeat until you're bought by a bigger company. Now steps 2 through 4 are no longer available. So Web startups are having to do the unthinkable: come up with a business model that brings in real money while they're still young.
      img StickerHead - dominic sagolla (DollarApp) on flickr
      Media_httpfarm4static_sfcig
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      8 Dec 2008

      Why free makes economic sense, on internet.

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      [txt] Text is free, we make our money on volume(s) - ft.com
      Second, even professional authors make money in multiple ways other than by royalties - ranging from options on film production to commissions for magazine articles to consulting, teaching and speaker fees. Most are aided by wider exposure. As Doctorow says, “my biggest fear as an author isn’t illicit copying, it is obscurity.”
      [links] www.thepublicdomain.org Yochai Benkler - The Wealth of Networks Cory Doctorow - Giving It Away Lawrence Lessig - Free Culture
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      3 Sep 2008

      Freeconomics: free changes everything?

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      txt: Open Source Textbooks Challenge a Paradigm - wired.com
      But he's not concerned about viability or walking into a "freeconomics" black hole. "Our premise is that there will of course be some students who spend nothing, they just consume the free book online, but we believe students are consumers and they will pay for convenience if the price is right," [Flat World Knowledge] says.
      links: - Flat World Knowledge - www.flatworldknowledge.com - Free! Why $0.00 Is the Future of Business - wired.com - The Rise of "Freeconomics" - www.thelongtail.com - Beware of Freeconomics - www.readwriteweb.com [blip.tv ?posts_id=776653&dest=-1]
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  • oddtag's posterous

    #contemporary #change #future @Venice area (Italy)

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