oddtag's posterous http://oddtag.posterous.com Most recent posts at oddtag's posterous posterous.com Mon, 27 Sep 2010 19:25:00 -0700 We, the social consumers. VideoEgg buys Six Apart: Say Media http://oddtag.posterous.com/we-the-social-consumers-videoegg-buys-six-apa http://oddtag.posterous.com/we-the-social-consumers-videoegg-buys-six-apa

VideoEgg buys Six Apart and changes name to Say Media.

txt: saymedia.com/about

A modern media company is rooted in the fact that we rely on our friends and influencers to point us to media that’s worth our time. Only the richest experiences win. A modern media company connects paid and earned media via an integrated brand-marketing platform that yields meaningful and measurable returns. It’s the only accountable way to engage social consumers at scale. A modern media company syndicates absorbing content across digital and mobile environments, lighting the way for brands and creators. The result is attention, and the reach is 330 million people a month. SAY Media is a modern media company.

 

video: SAY Media Explained on vimeo.com

 

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Fri, 27 Feb 2009 06:26:34 -0800 When water touch the bottom... http://oddtag.posterous.com/when-water-touch-the-bottom http://oddtag.posterous.com/when-water-touch-the-bottom txt: Coca- Cola not 'buying' Venice - ANSA
Coca-Cola is not ''buying'' Venice, its city council said Monday, reacting to polemics over a planned million-dollar partnership between the drinks giant and the lagoon city. Italian daily La Stampa reported Monday that the city was ''selling itself'' to Coca-Cola in a 2.1 million-dollar deal that will involve ''vending machines in every corner of the city'', including St Mark's Square, where tourists are forbidden from picnicking under strict council rules on urban decorum.
img: Coca-Cola Love - Jax60 on flickr
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Tue, 25 Nov 2008 08:24:16 -0800 It's so contemporary, Venice! http://oddtag.posterous.com/its-so-contemporary-venice http://oddtag.posterous.com/its-so-contemporary-venice [txt] Outrage in Venice as giant ads smother cultural jewels - www.guardian.co.uk
Since the end of August, a vast Lancia car has been parked on the front of the Palazzo Ducale in Venice. A giant Rolex watch has been draped over the Biblioteca Nazionale Marciana, also in St Mark's Square. And, by the Grand Canal, the facade of the Ca' Rezzonico palazzo has been smothered with an advert for jeans. "We have reached the point at which there is a naked woman - covered only by a bag - on the front of a church," raged Da Mosto.
[img] piazza San Marco sponsorized 1 - oddtag on flickr
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Fri, 12 Sep 2008 21:04:11 -0700 The thing I hate/love most about advertising http://oddtag.posterous.com/the-thing-i-hatelove-most-about-advertising http://oddtag.posterous.com/the-thing-i-hatelove-most-about-advertising [txt] Room 116 - Banksy
The thing I hate most about advertising is that it attracts all the bright, creative and ambitious young people, leaving us mainly with the slow and self-obsessed to become our artists. Modern art is a disaster area. Never in the field of human history has so much been used by so many to say so little. BANKSY
Advertising is the greatest art form of the 20th century. Marshall McLuhan
[video] Truth in Advertising - slots on youtube.com [youtube=http://www.youtube.com/watch?v=Go_VtqtxCHY]

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Tue, 04 Mar 2008 07:35:35 -0800 More digital, less kids http://oddtag.posterous.com/more-digital-less-kids http://oddtag.posterous.com/more-digital-less-kids txt: Digital kids ditch homework for networking
British 15-to-19-year-olds admit spending significantly less time doing homework than they used to as a result of their use of social-networking sites such as Facebook, MySpace and Bebo, according to research published today. While teachers and parents will be dismayed, the 2008 Digital Entertainment Survey also makes uncomfortable reading for commercial TV executives. It shows that not only does a significant proportion of the important 15- to 19-year-old audience watch less television as a result of social networking, but that the vast majority of Britain's 15-to-54-year-olds fast-forward through adverts when they watch programmes they have recorded.
link: Internet generation - wikipedia img: tamaki on flickr.com
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Thu, 08 Nov 2007 08:02:42 -0800 The medium is the message from our sponsor http://oddtag.posterous.com/the-medium-is-the-message-from-our-sponsor http://oddtag.posterous.com/the-medium-is-the-message-from-our-sponsor Facebook announced its new social advertising plans. text from: Rough type -The social graft
Infect me. I'm yours. Facebook, which distinguished itself by being the anti-MySpace, is now determined to out-MySpace MySpace. It's a nifty system: First you get your users to entrust their personal data to you, and then you not only sell that data to advertisers but you get the users to be the vector for the ads. And what do the users get in return? An animated Sprite Sips character to interact with.
image from: Linzie Hunter on Flickr
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