"I believe that the "media remixability" which begins around the middle of the 1990s constitutes a fundamentally new stage in the history of media. It manifests itself in different areas of culture and not only moving images - although the later does offer a particularly striking example of this new logic at work. Here software such as After Effects became a petri dish where computer animation, live cinematography, graphic design, 2D animation and typography started to interact together, creating new hybrids. And as the examples mentioned above demonstrate, the result of this process of remixability are new aesthetics and the production of new media species which cannot be reduced to the sum of media that went into them. Put differently, the interactions of different media in the same software environment create cultural species."
[complete text at http://pzwart.wdka.hro.nl/mdr/pubsfolder/manovichessay/]
Deep Remixability
Lev Manovich
[fall 2005- spring 2006]
(This text was written as part of a Research Fellowship in the Media Design Research programme at the Piet Zwart Institute, Willem de Kooning Academie Hogeschool Rotterdam)
